Greenwashing is the act of outwardly promoting sustainable ideas to draw attention away from the reality, which is typically much more...

Over the past 18 months there’s been an outpouring of corporate activism campaigns from supporting Black Lives Matter protests or in the...

Newsjacking is an always-on digital PR tactic which is being used more and more in campaigns to put clients at the centre of...

Environmental activist group Insulate Britain have been blocking major roads up and down the country with human barriers in attempt to...

Steve Allen isn’t shy of making a controversial comment and has a storm of fat shaming comments littered throughout his history. Recently...

Cambridge Analytica is a data marketing firm which during the 2010s collected personal data from millions of Facebook users without their...

In the aftermath of the tragic death of Sarah Everard in March 2020, the difficult conversation around sexual assault and particularly...

We live in a time when people are obsessed with image, constantly consuming examples of photoshopped bodies which we’ve been told to...

In the age of social media where we are exposed to all corners of the globe through our screens, how do we each develop such different...

When anyone goes to university the hope is to gain a rewarding, enjoyable and well-paying job upon leaving, whilst also meeting friends...

In one of my modules this week we discussed ethics in terms of PR, and reviewed some of the unethical and unsuccessful campaigns which...

Hi, how are you? I hope you are keeping well in this second lockdown, only one more week left! My past few weeks have been filled with...

Earlier this year I attended a crisis simulation day put on by my University. I hadn’t studied the topic at all before, so I didn’t know...

Hi, I hope you are well! In November 2019 Solent University put on an event called ‘e-campaign in a day’. I didn’t know what to expect...

Hello, long time no see! I hope you are all keeping safe and well in these uncertain times. September has rolled around again, meaning...