Newsjacking: the textbook PR tactic for success?

Newsjacking is an always-on digital PR tactic which is being used more and more in campaigns to put clients at the centre of conversations happing around popular topics. Usually, it is tracked by software ensuring PR agencies can stay ahead of trends and more importantly, bring their clients results. In 2018, Twitter UK thought outside the box and created their own Christmas advert showcasing the owner of the @johnlewis Twitter page, a man from Virginia USA. The advert follow